BLUE FRIDAY — since 2017
Black Friday is all about buying more. Ever since 2017, the year Suntribe was founded, we decided we wanted to do things differently.
So we created Blue Friday.
Instead of offering another Black Friday discount, we use the day to give something back — to the ocean, to organisations protecting it, and to causes that matter to our community.
And we’ve kept the tradition going ever since.
BLUE FRIDAY 2026 - join our campaign!
This Blue Friday, we’re teaming up with CleanSea once again to turn likes into real action for the ocean.
For every like on our previous Blue Friday posts, CleanSea removed one plastic bottle from the ocean. This year, they’re doubling our impact: CleanSea will match our donation, meaning 2 bottles will be removed for every single like.
1 LIKE = 2 BOTTLES REMOVED 🌊
No discount codes. No shopping required. Just one small action.
We’ll share the Blue Friday post here as soon as it goes live. Like it, share it, and help us remove as many bottles from the ocean as possible.
IT STARTED IN 2017
Our very first Blue Friday happened in November 2017 — just months after Suntribe was born.
What started as a small alternative to Black Friday has since become one of our favourite Suntribe traditions.
Every year, we find a new way to turn Black Friday blue.
Boycotting Black Friday since 2017, the year of our foundation
Highlights: some of our blue friday campaigns
Over the years, we’ve supported organisations working to protect our oceans in many different ways.
From ocean clean-ups to coral restoration, discover where Blue Friday has taken us over the years.
2017
Encouraged our community to celebrate the Swedish "köp-inget-dagen" (the buy nothing day)
Blue friday partners
Over the years, we’ve supported organisations working to protect our oceans in many different ways.
From ocean clean-ups to coral restoration, discover where Blue Friday has taken us over the years.
