Our Story

Suntribe was started more than three years ago by Karl, Hampus and Julia – three friends that love nature just as much as we love pushing ourselves to our limits when surfing, climbing or running.

Here you can see the three founders, from the left: Hampus (still not aware of the fact that he’ll end up with a lot of natural sunscreen in his hair soon), Karl (enjoying this way too much) and Julia (just cracking up).


Our Story

So how come we started Suntribe? Essentially it’s because we feel at home in nature and we want to protect our home. We are tired of the old and overly commercial ways of making sunscreen, and to put it frank we are also angry at the way things are. The state in the sunscreen business today is that anything goes – you can use ingredients that are proven dangerous for nature and humans and it’s all perfectly legal. Crazy, right?

Our mission is to contribute to change. That is why we create worry-free natural sunscreens which are 100% free from synthetic chemicals and unnecessary ingredients like perfumes and preservatives. Our products prove that you can have high functionality and safety, there is no need for a compromise. We never put anything in our cosmetics that sacrifices these ideals, such as using synthetic chemicals just because they are cheaper. That’s not the Suntribe way.

Version one to five of our original Face & Sport Zinc Sunscreen

Our philosophy is grounded in only using ingredients that have been proven safe – both for us humans and the environment – while still retaining functionality. That’s why we only use organic oils, waxes, butters and natural minerals to formulate our cosmetics. We put all our products through tough, real-world test sessions before launch. If we develop a sunscreen for surfers, we test it in the harshest weather conditions, on a multitude of skin types, and in the biggest waves until we’re 100% happy with how it works.

The same goes for our more cosmetics products such as our body butters and moisturisers. All of them have been carefully crafted and developed together with skincare enthusiasts to make sure they live up to the high standards our customers expect. If this interests you, then you should go to our transparency page, here we explain our entire process from development to testing in more detail than you’d expect! Transparency is the Suntribe way.

"Being a member of the tribe is a statement that you are conscious of protecting both the environment and yourself."

Our Story

We believe in happy natural sunscreens with no question marks attached, for us and everyone else – adrenaline seeking surfers, laid-back beachgoers, kids, working moms, grandpas, grandmas and weekend hikers. To put natural products on your skin should not be only for a select few, it’s for everyone.

Play Video

"The three ingredients of our business: superb waves to bring things into motion, some sun to warm everyone up to the idea and shared passions to make the mass stick together."

Want to stir things up with us? Write to us at [email protected], we can’t wait to hear your story and see what we can achieve together.