Our Story

Suntribe was started more than two years ago by Karl, Hampus and Julia – three friends that love nature just as much as we love pushing ourselves to our limits when surfing, climbing or running.

Here you can see the three founders, from the left: Hampus (obviously still oblivious to the fact that he’ll end up with a lot of natural sunscreen in his hair soon), Karl (enjoying this way too much) and Julia (just cracking up).


Now the Suntribe family is growing everyday. We feel at home in nature and we want to protect our home. We’re tired of the old and overly commercial ways of making sunscreen, anything from green washing to creating one product for each family member.

This is why we create worry-free natural sunscreens. We never include synthetic chemicals or unnecessary ingredients (think perfume, preservatives), we only use what has been proven safe, and we do all this to achieve the highest functionality and quality.

"Being a part of the tribe is a statement that you are conscious of protecting both the environment and yourself."

We believe in happy natural sunscreens with no questionmarks attached, for us and everyone else – crazy-ass surfers, laid-back beachgoers and weekend hikers.

"The three ingredients of our business: superb waves to bring things into motion, some sun to warm everyone up to the idea and shared passions to make the mass stick together. Stir until smooth."

Want to stir things up with us? Just drop us a line, we can’t wait to hear your story and see what we can achieve together.

Learn More About Our Story in Our Blog



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